Influencer marketing is gaining traction thanks to the popularity of influencer marketing platforms. Almost every social media and content creation platform nowadays provides an opportunity for users to become influencers via content production and self-promotion.
There are also numerous techniques that one can learn in an influencer marketing campaign. Nonetheless, each method's objectives are to accomplish the marketing goals of businesses, no matter their size. Here are different types of campaign strategies for influencer marketing.
Product seeding
Other brands will look into social media platforms and influencer marketplace to find an influencer where they can provide gifts or product seeding. The brand will receive free publicity and promotion from the influencer's followers in return for the gift-giving. This method is often less costly.
Brand ambassador programs
Brand ambassador programs are one of the most common influencer marketing campaigns where the preferred influencer becomes the 'ambassador' for the brand. An ambassador means to embody and represent the brand, and they are ready to promote the brand's products via social media or content creation platform.
Contest giveaways
Another influencer marketing technique that is quite popular is the contest giveaways. Influencers can host raffle contests on any content creation platform. By asking followers to perform specific requirements (such as answering a question, sharing a post, subscribing to a channel, etc.), the participating followers gain entry to the contest giveaway. The winner/s will receive a free product/s from the brand.
Affiliate marketing
Most brands would look for an individual from an influencer marketing platform or social media and offer an affiliation opportunity via commission. Affiliate marketing greatly encourages individual influencers to actively promote the brand's product to generate more sales and revenues. It's the lesser form of traditional marketing. Nonetheless, it remains super effective and highly favoured as well!
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