4 Kinds of Brand Activation Strategies
The following are the four most effective marketing and brand activation strategies today.
Strategy #1: Experiential Marketing
This brand activation strategy refers to when brands create an immersive, real-world experience to engage their audience. The experience also displays beliefs and sentiments the brand wishes to relay. Experiential marketing campaigns aim to drive awareness and generate interest in the brand and product. The majority of these campaigns involve live participation in events or shows. However, virtual and augmented reality technologies have made virtual tours, games, and interactive content enable audiences to engage with your brand from the comfort of their homes.
Strategy #2: Sampling and Free Trial Campaigns
It is one of the most tried-and-true forms of brand activation. It lets potential customers try a product or service for free in hopes that they will decide to continue availing of your business. Digital sampling campaigns are also achievable by compiling a list of your customers to send surprise samples of your product. You can include messages that ask your recipients to share a photo of your product on their social media accounts.
Strategy #3: In-Store Campaigns
Brand activation campaigns aim to forge strong connections between brands and audiences. Brands host events at their stores to allow people to see and sample their products as they provide food and drinks. In-store campaigns are effective with perfectly planned visual merchandising displays.
Strategy #4: Events and Trade Shows
Trade shows and industry events provide ample opportunities to activate your brand. Accomplish it by booking a space for a branded booth on a trade show floor or a live seminar that presents your products. These kinds of events boost brand authority and introduce your products to new audiences. It can also come in the form of a pop up store with designs imitating aspects of an actual store that appeals to consumers. Furthermore, the perfect setting to try out other techniques like experiential marketing and sample giveaways are at industry events.
You can contact companies like Dezign Format if you need any advice regarding your brand’s activation.
