The identity of something is a fact or character that serves as a defining feature. People make use of this to distinguish themselves from one another or to stand up above the rest. It is a way of being something beyond what they see or the underlying concept behind your facade.
In the world of enterprises, it is necessary to have an identity because it helps them achieve their business goals. For market-oriented firms, it is an avenue to persuade people into buying their offerings. It can also be a channel to build awareness and introduce the organisation to the public. That is the beauty of brand activation in achieving objectives.
Here is the process behind every successful brand activation project and how it can help your enterprise build a distinctive identity.
CONCEPTUALISE
Every project requires special planning to ensure smooth execution. In the public relations industry, events they plan should be error-free because they can hurt the business. This stage serves as a form of brainstorming to assess what kind of brand activation the client needs. They probe the client and consider the conditions set to come up with a feasible project.
DESIGN
Conceptualising is helpful for designers because it will serve as a guide for them when creating their outputs. The second stage is bringing these ideas to life through design projects such as sketches or three-dimensional models. For example, the client can now see the models of the virtual merchandising displays for the event. It gives them a glimpse of what the brand is.
FABRICATE
This stage is about curating the design into a work of art that will engage and build awareness for the brand. The pop up store designs that were conceptualised and designed by the specialist come to life. The combination of exquisite craftsmanship and extensive planning will add value to the brand activation project.
EXECUTION
The client no longer needs to worry because the professional service providers will ensure the smooth flow of the event by processing all necessary equipment. It is the professional service provider who will handle everything in communicating the brand identity to the audience.
A brand activation specialist can do more than visual merchandising displays. Visit Dezign Format Pte Ltd to learn about their extensive offerings.
